I’m not saying it is impossible, it’s just more expensive to do it on your own.”ĭespite the change in startup culture, MacPaw has continued to eschew outside capital sources, though challenges remain. “In order to create a product now, you need to spend at least a $100,000 to go to market and this makes it harder for bootstrapped companies to build some successful product. Kosovan believes it is now harder than ever to start a company in Ukraine and follow the bootstrap route than it was several years ago. “I relied on my personal time and skills so I didn’t raise any capital from anyone.” “I was a student in Ukraine back then and all this startup movement was not yet popular so I had no idea how to raise capital, I had no idea that this business model even existed,” he said, with a laugh. “My initial vision was to make something similar to what Apple does.”Ĭoming up on 10 years in business, MacPaw has remained bootstrapped and is sticking to its guns on funding. “I was a big fan of Mac computers, I was an Apple evangelist at the time,” he told. Its flagship product CleanMyMac is one of most popular Mac cleaning and maintenance software products on the market, starting out as student project for founder and CEO Oleksandr Kosovan. Founded in 2008, Ukraine’s MacPaw has become a very familiar name among third-party Apple software products.
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